Tayla Willms
Five years building client success at scale and designing the products that keep people using them. CS Specialist & UI/UX Designer — based in South Africa, open to remote.
Featured Work
Greenway Vision Studio
The Greenway Vision Studio project is a sophisticated optometric and ocular health brand that positions eye care as a blend of clinical excellence and lifestyle wellness. The design narrative centers on "Visionary Care," moving away from a purely medical aesthetic toward a modern, studio-inspired environment. By framing the practice as a "Studio," the brand emphasizes a curated, personalized approach to vision, where the patient's experience is as precisely engineered as their prescription.
View case study →About
People first.
Then the product.
I know where adoption breaks — and I build against it. From onboarding frameworks to the interfaces that make them stick, I work at the crossover between client success and product design.
5+ years across SaaS, healthcare tech, and professional services. 94% client retention. 35+ accounts. Open to remote.
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Client Success
94% retention across 35+ active accounts. I own the full post-sale journey — from kickoff to long-term account health.
UI/UX Design
End-to-end product design — research, wireframes, and polished UI built around real user friction, not assumptions.
Project Management
Enterprise migrations, website rebuilds, cross-functional delivery — I keep complex projects clear, moving, and on brief.